The membership playbook

Practical writing on running a membership organisation - the members, the money, and the bits nobody warns you about. Written by people who have actually done it, not a content mill.

Growth & retention

Where new members actually come from

An honest, grouped menu of recruitment ideas for community groups - sorted from the cheapest and warmest to the slowest and most effortful, with a straight note on what each really costs and gives back. Pick two, not ten.

19 Jul 2026 8 min read
Growth & retention

What happens after someone joins

A member's first few weeks quietly decide whether they renew. Here's the plain onboarding sequence - welcome, essentials, a human note, a good first match, one check-in - worked through a Jakarta futsal club.

19 Jul 2026 7 min read
Growth & retention

The first ninety days of a new membership

A trimmable, timeline-based checklist for a new member's first three months - built around a Bandung hiking community and designed to be cut down to the handful of touches you'll actually keep up.

19 Jul 2026 6 min read
Growth & retention

The first email a new member gets

Most welcome emails are just receipts in disguise. Here are three ready-to-use templates - for a club, a professional association and a community group - plus a bit on subject lines and timing.

19 Jul 2026 8 min read
Growth & retention

Getting members taking part, not just paying

A practical, grouped set of member engagement ideas - regular rituals, real roles, communication that isn't spam, honest recognition, and community both online and in person - with straight talk about what works and what quietly burns your volunteers out.

19 Jul 2026 11 min read
Growth & retention

How to increase your member retention rate

The arithmetic of retention is friendlier than it looks. Here's the short list of things that actually shift the rate for a community club - and what each one is really worth.

19 Jul 2026 7 min read
Growth & retention

How to reduce member churn

Some churn is worth fighting and some isn't. Here's how to tell them apart, spot the members quietly drifting away, and start with the cheapest leak first.

19 Jul 2026 8 min read
Members & pricing

Building membership tiers, and pricing each one

Most organisations that agonise over tiers would do better with one flat membership, at least to start. Here's how to decide whether you need tiers at all, how many, how to structure them, and how to price each without a revolt.

19 Jul 2026 13 min read

Run your whole membership in one place

Anggota keeps your members, renewals, payments and events together, so the admin looks after itself and you can get back to the community. Have a go - it is free to start, no credit card.