The membership playbook
Practical writing on running a membership organisation - the members, the money, and the bits nobody warns you about. Written by people who have actually done it, not a content mill.
Tiered vs flat vs usage-based membership pricing
Before you agonise over how much to charge, decide how to charge. A plain look at flat, tiered and pay-as-you-go pricing - who each suits - carried through a community volleyball club torn between a flat season fee and pay-per-court-night.
Free vs paid membership: should you charge?
Free grows your numbers and funds nothing. Paid funds the thing and puts a wall at the door. The honest tradeoffs, the hybrids that get you both, and how to decide - with an urban sketching club weighing it up.
Membership newsletter ideas & examples
A member newsletter isn't a publication to perfect, it's a habit to keep. Here's a practical menu of what to actually put in one, plus honest advice on cadence, format and subject lines - carried the whole way through with a birdwatching community.
Email marketing for associations (a practical guide)
Most email advice is written for online shops, not clubs. Here's the honest version for a membership organisation - the sorts of email that actually matter, how to build a list you're allowed to send to, and why your members mostly live in WhatsApp anyway.
A member communication plan you'll actually use
Who you're talking to, what matters, and which channel carries it - a plain communication plan for member groups, built around a community volunteering example, with a fill-in template.
SMS and WhatsApp for member communication
WhatsApp is where your members already are - so use it, but know what it's brilliant at, what it quietly fails at, and how not to wear out your welcome.
Writing a compelling membership value proposition
Your value proposition is the honest answer to "why should I join and keep paying?". Here's how to find yours by asking the members who actually stay, boil it into one plain promise, and test it where a stranger meets it.
How to get your members bringing their friends
Referred members are the warmest you'll ever get - and you can't buy your way to them. Here's how to run a referral or ambassador program that grows your community without turning members into a reluctant sales team.
Run your whole membership in one place
Anggota keeps your members, renewals, payments and events together, so the admin looks after itself and you can get back to the community. Have a go - it is free to start, no credit card.